Brand Identity Refresh
4 to 6 week sprint (dependent on deliverables needed)
1 meeting weekly
What to expect:
Discovery meeting
Workshop on brand positioning
-
Discussion of similar brands and your competitive advantages/disadvantages
- Identification of keywords that are authentic to your brand
Choose from set of deliverables:
- Logo
- Typographic system
- Pattern
- Color
- Use of image
What you need to get started:
- Presentation of current brand identity and materials
- Where does it live? How is it functioning? Who manages it for you?